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2021 is proving to be the Year of the Ashwagandha Gummy that keeps on giving! And now, we have an Ashwagandha Grummy.
Grummies is the latest brand to toss their Ashwagandha hat into the ring, and also one of the newest brands on the gummy block: they just launched in February 2021. Welcome to the world, Grummies.
Grummies has debuted with an intriguing roster of gummy options, and we’re excited to try them all! In addition to their Ashwagandha gummy, they’re also offering Turmeric, Elderberry, and (of course) Apple Cider Vinegar Grummies.
Their whole thing seems to be taking ancient superfoods, which are often bitter and unpleasant to consume, and turning them into something delicious.
“Part of a widespread conspiracy to trick you into being healthy”, their gummy box packaging cheekily announces.
We aren’t sure if the “widespread” conspiracy goes beyond Grummies (who are your Known Associates, Grummies??), but we’re into the mission. That’s essentially why we started the Gummy Galaxy in the first place. Maybe we’re co-conspirators and didn’t even know!!
What are Grummies?
So what makes this new vitamin gummy brand stand out? Well, the packaging is cartoonishly cute. Bright colors, playful shapes.
But it’s not all fun and games, as the side of the bottle informs you: “They’re grood for you.”
So far, it seems like the distinguishing factor involves adding an “r” to words (r stands for “real”, apparently), so we’re curious if these will stand apart from the rest of the gummy crowd once they’re in our mouths.
What is Ashwagandha?
If you haven’t heard: the ancient adaptogen Ashwagandha has been taking over of late ( it seems to be in an arms race with ACV for most popular gummy ingredient right now), and just about every company is coming out with their own Ashwa gummy.
If you aren’t sure what Ashwagandha even is: Ashwagandha is an adaptogen, a category of plants that purportedly help your body mitigate stressors from daily life.
Ashwagandha can help reduce cortisol levels, and seems to help generally support your overall sense of vitality, ranging from libido to cognitive function. (Also check out our Goli Ashwa and Hum Calm Sweet Calm reviews for more details.)
It’s important to note that there are different manufacturers of Ashwagandha extracts. For example, the Goli gummy contains Ashwagandha from a company called KSM-66, while HUM’s gummy contains Sensoril brand Ashwa.
Grummies’ Ashwa is also sourced from KSM-66 (like Goli), which we slightly preferred over the HUM/Sensoril offering. So we were looking forward to seeing if there would be any difference between the Gummies and the Golis, or if the KSM is ultimately the secret sauce, no matter what gummy it’s in.
Grummies Ashwagandha vs. other Ashwagandha gummies
For comparison, the Goli Ashwa gummies contain 150 mg of Ashwagandha extract per gummy. The Grummies on the other hand contain 50 mg per gummy, which means you’d need 3 Grummies to get the dose of Ashwagandha that you’d get in just one of the Golis.
The Grummies have slightly less sugar, at 1.5 grams of sugar per gummy, compared to Goli’s 2 grams, but if you’re trying to match the Ashwa dosage, you’d wind up eating 4.5 grams of sugar instead of just 2.
Also the Golis have vitamin D (we’re still not sure exactly why, but we’ll take it) whereas the Grummies are just a solo Ashwa gummy.
A better comparison might be between the Grummies and Hum’s Calm Sweet Calm, which have about 62.5 mg of Sensoril Ashwagandha per gummy. But the Calm Sweet Calm also have a ton of l-theanine, an amino acid that helps support relaxation.
So in a straight-up comparison, the Grummies have less Ashwagandha per gummy than either the Goli or the Hum. And the Grummies don’t have any additional active ingredients.
Much like Goli’s Ashwa, we find that these Grummies imbue a general sense of calm, and a subtle mood boost.*
It’s not particularly jarring or disruptive. You kind of just realize that you feel pretty good at some point within an hour or so of taking them. We find these to be helpful for setting your day on its right course.
These aren’t too mellowing, to the point where they’ll disrupt productivity or bring drowsiness. It’s just a nice little adaptogenic pick-me-up.
Overall, as you might expect, we find the Golis to be much more potent, given that there’s 3X the amount of Ashwagandha. The Grummies are still noticeably effective, just subtler.
As soon as you twist open the lid to this jar, you know you’re in for some flavor, Capital F. It’s a rich, honeyed, syrupy scent that is just as wild on the tongue as it is on the nose.
This flavor is intense. Thick maple syrup notes. It even gives us a slight nostalgia for the Boysenberry Syrup at IHOP, something we haven’t had in like over twenty years, but get a strong hit of it here. We consume more supplements than pancakes these days, but this is somehow evocative and really takes us back.
So yes, it’s a heavy, ripe and rich fruity syrup, but it’s not all sweet! There’s also a deep vegetal bitterness that keeps it from becoming total confection, and reminds you that you are indeed consuming something “grood” for you.
We like them! But we can also see the taste of these being polarizing. They’re definitely unlike any other gummy out there. If you try them, we’d love to hear your thoughts!
We are super excited for the arrival of a new brand that is vegan, non-GMO, espouses GMP and is totally delicious. While we would spring for the Goli Ashwa gummy over the Grummies — the Golis have more KSM-66 Ashwagandha per gummy, and are cheaper! — we still definitely enjoy these.
Beyond that, we can’t wait to try all of the Grummies, and will be back soon with more from the Grummies canon!